Friday, January 13, 2012

QuickBooks Direct Deposit: Another price hike???!

I just got the following email:


We are writing to inform you of a pricing change for the Intuit QuickBooks Payroll direct deposit service.
Beginning on March 1, 2012, the fee for direct deposit will increase to $1.45 per paycheck. As always, you will be charged for direct deposit only when you use it.

And all I can say is, Seriously?  Another price hike.  And a full 20 cents per Direct Deposit?  What's that, 16%?  Are they trying to make the service not be cost-effective?  Because at that price, I don't see how it can be.  If I had twenty employees, I might seriously tell my employees that I can't offer Direct Deposit because this cost is too high.  Printing and mailing a check is probably half that in terms of supplies and postage.

Perhaps Intuit has heard of a little thing called iTunes, where songs are 99 cents.  Take a note, Intuit, if you want to have Direct Deposit make you millions and millions, then cut the price to 99 cents.  You'll be overwhelmed by adopters.  You will more than make up in volume what you lose in that price cut.

Z

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